So the US Olympic Committee feels that a bunch of knitting fans holding a 'Ravelympics' "may constitute trademark infringement, unfair competition and dilution of our famous trademarks,". Seriously. Because they are having competitions called 'the Afghan Marathon'.
I would think that a couple of thousand years after the original Olympics and more than 100 years of the modern Olympics that the sporty-type Olympics is pretty well known and I don't think that the Ravelympics and its participants would constitute unfair competition to the athletes heading to London.
Fortunately social media came to the rescue and from the scathing comments left on the USOC's Facebook page the USOC is trying (unsuccessfully) to walk back its comments with the usual backhanded and arrogant pseudo-apology. Just like with the Komen foundation and its 'For The Cure' brouhaha, this branding thing is going too far and is taking the joy out of a whole bunch of activities. When the branding becomes more important than the activity then whoever is leading these groups have completely lost the plot.
2 months ago